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Adsum's Christmas challenge


Adsum Foundation is gearing up to double supporters’ Christmas donations by taking part in the UK’s biggest match funding campaign, The Big Give’s Christmas Challenge 2019.

Now in its 12th year, The Big Give launches at midday on 3rd December (Giving Tuesday) and runs for just seven days, until 10th December 2019. Throughout the week, participating charities will see supporters’ donations matched, doubling the impact of their gifts.

Adsum Foundation is raising funds for Literacy Training in Madagascar where over 25% of the population is illiterate. Providing adults and young people with literacy training doesn’t just equip individuals with life-changing skills, it also gives people a renewed sense of hope and self-belief. Some attendees prior to training are unable to write their own name. Imagine the pride they now take in now being able to do this and more! This wouldn’t be possible were it not for the support of our donors. 

We’re urging the public to donate to our Big Give Christmas Challenge between 3rd – 10th December so that we can continue to provide families in the Androy Region with life-changing literacy training.

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Jonathan Frank, Director of The Big Give, adds:

“The Christmas Challenge is a great opportunity for the British public to maximise the impact of their charitable gifts. Launching on Giving Tuesday, we’re encouraging everyone to consider the causes closest to their heart and to donate, enabling us to help ensure those donations go even further.”


Adsum Foundation is taking part in the Christmas Challenge 2019, aiming to raise income and secure vital funding for charitable services for 2020 and beyond. 


The Big Give matches donations through partnerships with over 20 funding Champions, including Reed Foundation, The Childhood Trust, Four Acre Trust and the National Lottery Heritage Fund.


To find out more about Adsum's Christmas Challenge or make a donation visit: 

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